Discover how integrating Slack with Salesforce can transform your team's workflow and communication. In this session, we'll explore practical ways to leverage real-time collaboration in Slack alongside Salesforce's CRM capabilities. Learn how to automate tasks, streamline data sharing, and enhance decision-making, all within a unified platform.
We will discuss the latest Slack feature: the Swarming process.
Whether the audience is in sales, support, or management, this session will provide actionable insights to improve productivity, drive collaboration, and deliver better customer outcomes.
I will explain how to write effective generic code by providing examples in both Lightning Web Components (LWC) and Apex. I will also highlight some of the most common mistakes and misconceptions developers face when attempting to implement generic code. My presentation aims to distinguish what generic code is and what it is not.
This talk explores what Salesforce Enterprise Patterns are and why they matter for scalable, maintainable applications. It will explain about key design patterns and their practical benefits for enterprise-level development.
I would like to demonstrate approaches that can help the participants in creating better, more thorough, more readable MUnit tests in order to improve the quality of their applications, detect issues, assist in checking the correctness of introduced changes
Welcome to “Unlocking AI with MuleSoft,” where we explore the MuleSoft AI Chain (MAC) Project, an open-source initiative transforming AI integration within the MuleSoft ecosystem. MAC is designed to empower developers, providing a seamless connection between MuleSoft’s integration platform and advanced AI models and services. This enables intelligent automation and insights across applications and data.
In this presentation, we’ll discuss the vision of democratizing AI integration for all MuleSoft users, highlight the key features that make MAC a powerful tool for AI integration, and showcase real-world applications where MAC drives innovation and efficiency. Finally, we’ll provide a guide on how to get started with leveraging MAC in your own MuleSoft environment.
Mulesoft/Tableau
00:00 - 00:00
Leveraging AI in integrations. Why you can’t just omit AI and how Mulesoft can prepare you for the future.
In this presentation we will dive into the topic of AI in system integrations. We will discuss why companies, that provide integration platforms, are investing more and more time and money into AI technologies, and what this all means for the daily work of an integration developer/architect. We will discuss what impact AI has on integration platforms and if it can revolutionise the integration industry. This presentation will showcase, how AI will make the daily integration work easier. We will also focus on Mulesoft’s AI capabilities and mention some of its use cases.
Mulesoft/Tableau
00:00 - 00:00
One to Rule Them All. Is there one perfect chart to visualize anything?
By Agata Mężyńska Tableau Consultant/ Tableau User Group Co-Leader/ Tableau Witch
Tableau is a Salesforce family tool, that allows to visualize almost anything in any way. The users however often limit themselves to a magic set of a map, a table, a bar chart and a line chart. Why does Tableau offer more? How can one make use of these possibilities in his or her business? These are the questions that will be answered during the session.
Whether you're a seasoned Tableau pro or just starting out, you will benefit from using Tableau Public! Why is it so special? It's all about the incredible community of passionate Tableau enthusiasts who love exchanging ideas and inspiring each other.
We'll begin by exploring the technical side: what Tableau Public can and can't do and what sets it apart within Tableau's suite of products. Then, we'll dive into the heart of the experience—the community. Discover what the #datafam is, where to find them, and how you can leverage this network to develop your skills, spark creativity, and tackle technical challenges.
As part of this journey, I'll introduce you to our local Tableau User Group in Poland. Whether you want to connect, learn, or share, this session is your invitation to join the #datafam tour.
Most of the literature on UX for digital products focuses on websites and applications, not BI tools.
To make the laws of UX more useful to us, I will go through some of the more interesting ones and show how they can be applied in Tableau.
I will explain how they affect the user experience and the psychology that makes them work.
I will also point out specific literature/web resources for those who want to learn more.
I'll prepare a presentation deck, but you'll be able to visit the dashboard on Tableau Public afterwards.
After this talk, you'll know how to apply Hick's Law in your filters, or why missing the Doherty Threshold will cause your users to drop off.
Mulesoft/Tableau
00:00 - 00:00
Neuroleadership – On Energy in Leadership and Building Resilience
By Marta Stopyra Founder@Digitally Her, Chief Product Owner@Nexontis
In today’s demanding environment, leaders face the challenge of managing not only knowledge and skills but also their own energy and well-being, which directly impacts the effectiveness of their teams. During the presentation, we will explore the concept of neuroleadership – a new perspective on leadership based on understanding the functions of the brain and managing energy and motivation.
I will show how managing one’s own energy affects decision-making quality, efficiency, and the engagement of the entire team. We will also discuss what team energy is and how a leader can strengthen it to support engagement and achieve common goals.
In the context of life-long learning, we will talk about building resilience – the ability to cope with challenges and adapt to changes – as an alternative to continuously diving into new topics. Rather than accumulating ever-increasing amounts of knowledge, it is important to focus on developing flexibility and resilience, which is the foundation of effective, sustainable leadership.
During the lecture, you will learn from real-world project examples. I will present techniques that I personally use, combining many years of management experience with being a yoga teacher.
Project Manager
00:00 - 00:00
Role & responsibilities and effectiveness of collaboration between teams participating in an implementation project
The presentation would focus on sharing a RACI matrix and the importance of distinguishing clear roles and responsibilities of team members to improve collaboration, and reduce time spent on conflict resolution and miss-communication. I would share a need to conduct a high performing team exercise to discuss the ways of working, especially among team members in different time zones, and cultures.
Project Manager
00:00 - 00:00
Bringing business value in "quick and cheap" project assumption
"I have the impression, that lately, except the Salesforce implementations that we are all used to, the more and more common are becoming the projects that are assumed to be cheap and quick.
There is not enough time for good analysis and discovery, development is reduced to a minimum, since we need to keep to OOTB capabilities. At the end of the day, the Client gets another tool that does not help and does not solve any of the problems.
But… we did what we were asked for.
During my lecture, I am going to share my proven methods of how to analyze and implement such projects on time, bringing the business value to the Customers. I am to discuss the ways of analysis, implementation, Salesforce capabilities and project setup itself, that can make the project “quick, cheap” and successful.
Moreover, based on my experience, I am going to discuss the red flags that may indicate, that “cheap and quick” assumption, leads only to a very spectacular failure. "
"Apex is still alive and well and is the skill we will need to tame the AgentForce! But the existing Apex codebases require a bit of polishing.. but also brings us with the content to do a little bit of a stand-up comedy!
Ever faced a method with 20k lines of a=a+1; named forCoverage()? There are more complicated cases of a smelly code, sometimes even considered as a Design Pattern across Salesforce Developers.
Other then comedic purpose, we will dedicate some time for solutions - how to avoid, why refactor and how to improve ourselves as developers
In today's fast-paced digital world, swiftly adapting and innovating is crucial for staying ahead of the competition! Get ready to dive into a presentation that unveils muffinsoft's solution harnessing the power of the Infrastructure as Code (IaC) platform in the world of Salesforce Marketing Cloud. This game-changing approach empowers you to achieve ultimately 'mouse-free' development and deployment.
By defining your environments declaratively and tapping into the full potential of IaC, you can transform the way you work in the Marketing Cloud. Our solution enables technical teams to effortlessly create, manage, and deploy Marketing Cloud configurations as code, slashing the need for tedious manual configurations. With reusable packages at your fingertips, you can supercharge the setup and scaling of your environments while seamlessly integrating DevOps best practices like pipelines, validation checks, and version control.
This ""as code"" methodology guarantees more reliable and consistent deployments, minimising risks and fostering unparalleled team collaboration. Join us to discover how this transformative IaC solution redefines Salesforce Marketing Cloud operations, shaping a future where scalable, maintainable, and resilient marketing infrastructure is not just a dream but a reality! If you're looking to turbocharge your development speed, enhance teamwork, and elevate deployment accuracy, this session will provide you with practical insights to help you achieve your goals in the Marketing Cloud. Take advantage of this chance to revolutionise your approach!
Consultant
00:00 - 00:00
Simplify Your Contract Lifecycle with Salesforce Contracts
In this session, I’ll introduce you to Salesforce Contracts - a powerful tool for managing the entire contract lifecycle, from creation to final signature. Built on the Vlocity Contract Lifecycle Management (CLM) solution and part of the Salesforce Industries suite, Salesforce Contracts simplifies the automate the contract management in Salesforce.
I’ll cover the following main features:
- Create and Update Contracts: Demonstrating how to create and update contracts directly from Salesforce objects, seamlessly integrating with the sales process.
- Contract Document Generation: Exploring how to generate contract documents and manage versions, ensuring changes are accurately tracked.
- Design Document Templates in Salesforce: Showing how to design templates and generate compliant documents using Salesforce and Microsoft 365 integration.
- E-Signature Overview: Explaining how DocuSign integration facilitates the secure and efficient signing of contracts within the platform.
- Document Generation with Omniscript: Discussing how Omniscript supports advanced document generation tailored to specific business needs.
- Contracts AI: Introducing how AI can automate contract drafting and clause management, reducing manual work and increasing accuracy.
While this session will serve as an introduction, I will focus on providing a practical overview of these key functionalities. I warmly invite you to join and explore these features with me!
Consultant
00:00 - 00:00
On the Road to Better Customer Experience with Automotive Cloud
Buckle up and join me for a ride through the key features of Automotive Cloud! Together, we’ll navigate the customer journey from that first interest in a vehicle, through the test drive scheduling and financing, to the pit stops of after-sales service. Automotive Cloud is a vast terrain, so we’ll focus on the highlights that’ll make you shine among fellow Salesforce pros. Let’s hit the road to insights, with a playlist of hits like “Life is a Highway” and “Drive My Car” to keep things fun. Ready to shift your Salesforce knowledge into high gear?
Consultant
00:00 - 00:00
Customer Journey Map: from Insight to Implementation in Marketing Cloud
Understanding and optimizing the customer journey has become critical for creating meaningful, long-lasting relationships with customers. This presentation will explore the essentials of creating an effective customer journey map and demonstrate how to implement that journey in Salesforce Marketing Cloud. We’ll begin by guiding participants through the process of building a customer journey map that captures every touchpoint and interaction customers experience with a brand. By visualizing this journey, brands gain valuable insights into customer needs, expectations, and pain points, enabling them to create more targeted, engaging experiences.
Following the mapping process, we’ll dive into Salesforce Marketing Cloud to show how to turn the journey map into an actionable, automated journey. From initial engagement to nurturing loyalty, participants will see how to leverage Salesforce’s tools to create, implement, and refine journeys that truly resonate with customers and maximize brand impact.
Whether you’re new to customer journey mapping or experienced with Salesforce Marketing Cloud, this presentation will provide actionable insights to strengthen your approach to customer engagement.
What if your business decisions could run like clockwork - consistent, fast, and tailored to your needs? Salesforce’s Business Rules Engine is here to make it happen. This session dives into how you can automate complex logic, simplify workflows, and create smarter processes - all without writing code.
We’ll skip the fluff and show you real-world examples and clever tricks to unlock this tool’s full potential. Whether you’re managing approvals, enforcing compliance, or creating personalized customer journeys, you’ll walk away inspired and ready to rethink how you approach automation.
Consultant
00:00 - 00:00
Accelerating Transformation: Launching an Energy and Utilities Cloud Project in Six Months
In an era where digital innovation drives competitive advantage, energy and utility companies are increasingly turning to cloud technologies to enhance efficiency, agility, and customer satisfaction. However, the prospect of implementing a comprehensive cloud solution often raises concerns about timeframes and feasibility. This presentation addresses the critical question: Is it possible to implement and go live with an energy and utilities cloud project in just six months?
We will outline a strategic approach that makes this ambitious timeline achievable. Key components include meticulous project planning, agile methodologies, and the selection of scalable cloud platforms tailored to the energy and utilities sector. By prioritizing core functionalities and leveraging pre-built solutions, organizations can significantly reduce development time. In an era where digital innovation drives competitive advantage, energy and utility companies are increasingly turning to cloud technologies to enhance efficiency, agility, and customer satisfaction. However, the prospect of implementing a comprehensive cloud solution often raises concerns about timeframes and feasibility. This presentation addresses the critical question: Is it possible to implement and go live with an energy and utilities cloud project in just six months?
The discussion will highlight best practices and common pitfalls to avoid. We will explore strategies for effective stakeholder engagement, data migration, and integration with existing systems, all while ensuring compliance with industry regulations and security standards.
Join us to discover how a focused, efficient approach can turn the goal of a six-month cloud project launch into a reality, positioning your organization at the forefront of digital transformation in the energy and utilities industry.
Presentation is divided into three steps:
I - General Good and Bad Practices
II - Diagrams and Mappings etc
III - Coding good practices and examples of some patterns
A Practical Perspective on Good and Bad Practices in Building Integrations: Insights from a Salesforce Developer
This presentation offers a hands-on view of both good and bad practices when it comes to building integrations, drawing from the experiences of a Salesforce developer with three years of involvement in such projects. If you're interested in learning about the good practices to follow and what leads to misalignment between our initial assumptions and the final outcome, this presentation is for you. We will focus on real-life development examples and explore what, in my opinion, impacted my solutions and how I addressed those challenges.
‘The Art of Being Alone’ is an interactive keynote that takes the audience on a journey through the current loneliness epidemic, amplifies the importance of building relationships, and explores finding leadership within loneliness. This conversation will leave you with take-home tactics and the confidence to support your pursuit of purpose through the time spent alone.
Project Manager
00:00 - 00:00
Navigating Change Management in Salesforce Projects: Practical Tips and Proven Techniques
This presentation highlights how testing, as an integral part of change management, supports the success of Salesforce projects. By incorporating regular testing and early error detection, teams can reduce project costs and decrease the intensity of effort required during the hypercare phase. Participants will learn how embedding testing into the early stages of the project lifecycle and adopting an iterative approach help prevent last-minute issues, minimizing the time needed for stabilization after deployment.
This presentation underscores that combining change management with an early testing approach not only improves implementation quality but also reduces overall project costs. By minimizing hypercare efforts, teams can manage their time and resources more effectively, accelerating the path to full system stability and user satisfaction.
Project Manager
00:00 - 00:00
Salesforce Consent management in practice - standard configuration vs custom
Consent Management in Salesforce becomes more and more relevant with the surge of Data Cloud and AgentForce.
Practically, it can be done via standard features or via custom features. We are going to expose the considerations, the good, the bad and the ugly of both options so you don't run into huge headaches while implementing consent management.
Architect
00:00 - 00:00
CI/CD Practices in Mulesoft: Exploring Code Promotion vs Artifact Promotion in CloudHub and CloudHub 2.0
"Implementing Continuous Integration and Continuous Delivery in Mulesoft Environments presents unique challenges, particularly in complex integration scenarios. While achieving full Continuous Delivery is often practically impossible due to the inherent complexity of connected systems and diverse environments, adopting the right techniques allows organisation to get as close as possible to approximate this goal.
This session will explore key differences between CloudHub and CloudHub 2.0 and how they influence CI/CD strategies.
We will compare two approaches, Code Promotion and Artifact Promotion.
Through this comparison we will assess which approach is best suited for each platform, how to manage versioning and properties and how to link everything in smooth Build and Deployment pipeline."
Mulesoft/Tableau
00:00 - 00:00
Choosing the Right Data Sharing Strategy: Replication vs. Virtualization
By Marilo Meta Salesforce MVP | Salesforce Consultant, Doria Hamelryk Golden Hoodie Recipient, Salesforce MVP
Organizations have two main options for sharing data across different systems: replication and virtualization. Replication involves copying data from one system to another, while virtualization creates a virtual layer over existing data sources.
This talk will explore the pros and cons of each approach and help attendees determine which strategy is best suited for their organization's needs. We will discuss the benefits of replication, including improved performance and offline access, as well as its drawbacks, such as potential data inconsistencies.
We will also examine virtualization as an alternative strategy, exploring its advantages such as reduced data redundancy and easier data integration, as well as its limitations, such as potential performance issues and increased complexity.
Throughout the talk, we will provide real-world examples and practical insights on how to implement each strategy, as well as considerations for data security, compliance, and governance.
Architect
00:00 - 00:00
10 Tips for Making Your Next Project Well-Architected
By Adam Olshansky Salesforce Technical Architect and Salesforce MVP Hall of Famer
Salesforce Architecture can sometimes be ambiguous with you always asking yourself if you're doing it "the right way". With multiple ways to accomplish the same goal, there's often a nagging doubt that there could be a better way to do something. Come learn from a Salesforce MVP how to use Salesforce's recommendations with the Well-Architected framework and make sure you're building your best product! You'll see how to take advantage of ready made diagrams, identify patterns and anti-patterns, and receive guidance that you can use as evidence when someone asked you why you built something a certain way.
Architect
00:00 - 00:00
Architect’s Guide to Data Modeling in Data Cloud
By Melissa Shepard CTA, Salesforce MVP, Golden Hoodie Recipient, Mulesoft Ambassador, Marketing Champion
Explore essential principles of data modeling in Data Cloud, empowering architects with the knowledge to design robust, scalable data solutions. This is a new cloud and with it comes a new architecture for architects to learn and build. Join us to learn foundational data modeling for this modern architecture.
Architect
00:00 - 00:00
User Management Tools: Streamline User Access (and Troubleshooting)
By Louise Lockie Golden Hoodie Recipent, Salesforce MVP Hall of Fame
On paper moving our security models away from profiles may mean more complicated access assignments, but in this session we’ll show you how the new user management tools in fact make it easier! Join us for a dive in user access policies, user summary, and more.
Architect
00:00 - 00:00
Agentforce vs. DIY AI: Balancing Innovation, Control, Efficiency
By Melissa Hill Dees Salesforce MVP Hall of Fame | MBA, Digital Entrepreneurship
With the rise of AI-driven solutions in CRM, organizations face a pivotal choice between Salesforce’s Agentforce—a pre-built, out-of-the-box AI service—and custom-built AI solutions. This presentation offers an in-depth comparison of the strengths and limitations of each approach, tailored for organizations considering AI integration in their Salesforce environment. We'll explore Agentforce’s seamless integration, low-code setup, and ease of use, weighing these benefits against potential limitations in customization and data ownership. On the flip side, we’ll discuss the appeal of DIY AI for teams seeking highly tailored models and unique data insights, while addressing the demands of technical expertise, time, and resources. Attendees will gain a clear framework to evaluate which approach best fits their organization’s goals, resources, and vision for AI-powered CRM innovation.
Architect
00:00 - 00:00
6 Warning Signs You're Destined to Be a Salesforce Architect (or a Crazy Person) !!
By Chetan Chugh Salesforce CTA, Salesforce Architects’ Director, CTA & CX Architects Lead
Do you secretly yearn for the power to shape digital empires? Are you drawn to the intricate puzzle of Salesforce? Do you find yourself obsessing over optimization and dreaming in Apex vs. Flows? Are you ready to unmask your inner tech wizard?
If you’ve ever caught yourself pondering the existential questions of Salesforce, you might be a budding Salesforce Architect.
This session will uncover the hidden signs that point to a career in Salesforce architecture. We’ll explore the unique mindset, technical & soft skills, and experiences that set architects apart. From the thrill of problem-solving to the satisfaction of building elegant solutions, we’ll delve into the exciting world of Salesforce architecture and the opportunities it presents.
Architect
00:00 - 00:00
Agentforce Workshop
By Philippe Ozil Principal Developer Advocate at Salesforce
00:00 - 00:00
Boost Revenue Success with the New Revenue Cloud
By Oleh Mykytyn Golden Hoodie Recipent, Salesforce MVP
Go beyond CPQ to unlock new possibilities with Revenue Cloud. Learn how to manage revenue streams, automate billing, and improve customer retention for sustainable growth.
Revenue Cloud is pivotal in delivering end-to-end revenue management, particularly for industries transitioning to subscription and usage-based models. This session dives into its newest features, real-world deployment examples, and customer success stories, offering Trailblazers insights into simplifying revenue processes and achieving faster ROI. By highlighting Salesforce's capabilities in handling complex revenue strategies, this session ensures attendees leave with the tools to maximize their implementation’s value.
Consultant
00:00 - 00:00
Bring data to your LWC without Apex using the GraphQL Wire Adapter
By Fabien Taillon Salesforce MVP Hall of Fame | Partner & CTO
Using Lightning Data Service is great in LWC, getting record data in just a few lines of code without having to write Apex, Test Class, be sure that Field Level Security is checked etc… But you quickly hit a limit, as soon as you want to get more specific data, applying filters or getting relationships, you need to go back to Apex. Not anymore ! With the GraphQL Wire Adapter you’ll be able to query Salesforce data right from your LWC without writing a single line of Apex. Let’s have a look !
Developer
00:00 - 00:00
"Hey Einstein, I want to surprise my friend!" - How to design guardrails for secure agents
By Daniel Stange Salesforce MVP | Salesforce Architect
With Agentforce, Salesforce has opened the box of wonders for us, and we can augment our workforce with powerful agents that deliver scalable service around the clock. But what looks like a technology miracle for some is yet another attack vector for others. And we all want benefit from the AI revolution without comprimising the security of our data.
This session is going to give you an overview about how prompt attacks against GPTs work, how Agentforce's security model and prompt defense is designed and how you can make sure that your agents are helpful and secure instead of chatty.
AI
00:00 - 00:00
Supercharge Golden Record with Data Cloud Keyring and Einstein
Golden record and Data Cloud keyring debate continues to be in the swirl. Learn why these must co-exist and how Einstein AI can supercharge this powerful data duo to craft in the moment connected CX.
AI
00:00 - 00:00
Beyond Traditional Discovery: Elevating Business Analysis in Consulting with AI
In today's fast-paced consulting world, old-school project discovery methods just don't cut it anymore. This talk shows how AI, is changing the game for consultants. We'll explore how AI boosts our ability to gather information, understand complex business situations, and deliver better results for clients.
You'll see real examples of how AI helps consultants work smarter and faster. We'll cover how it speeds up the discovery phase, finds hidden insights in data, improves requirement gathering, and helps manage stakeholders better. This isn't just theory – you'll learn practical ways to use AI in your daily work.
Whether you're an experienced consultant or just starting out, this talk will show you how to use AI to upgrade your skills and deliver more value. Join us to see how AI is shaping the future of consulting and learn how to stay ahead of the curve.
Project Manager
00:00 - 00:00
Did You check Your Pulse today? - Everyone has his or her own set of KPI’s. How to manage/ deliver/ actualise them in a comfortable way and how Tableau can handle it?
Tableau Pulse is a new approach to work with data for the very end – users. In this approach literally EVERYONE may work with the most important figures for this particular person – always actual, intuitive and comfortable. I’ll present, how Tableau Pulse may become a key element of the Company’s Data Culture, how to integrate it with the whole Salesforce environment and ... what are the key benefits from that.
Mulesoft/Tableau
00:00 - 00:00
The Power of Spikes - define & design the right Salesforce solution
By Beata Jachira Application Business Architect at Capgemini
In the fast-paced world of Salesforce, clarity and precision in defining the right solution approach isn't always easy. ""Spike"" is a powerful tool in agile methodologies used to investigate and mitigate uncertainties. It's a great way to accelerate backlog refinement, challenge requirements, and, finally, design the right solution. A well-processed Spike can avoid technical debt and spare refactoring efforts, saving time & resources.
As a Salesforce Consultant working in projects as Business Analyst, Solution Designer and Proxy-PO, I’ll share real-world insights on how Spikes help drive informed decisions, streamline solution design, and define the right direction for complex issues and challenges.
The audience will discover practical strategies for using Spikes to validate technical feasibility, explore design options, and ultimately enhance project delivery in any Salesforce environment. The session will equip BAs, Consultants and Developers with actionable techniques to leverage Spikes in defining and designing successful Salesforce solutions.
Are you looking to simplify formula maintenance, reduce workload, and enhance collaboration between admins and developers?
Check out Apex Dynamic Formulas to avoid hitting Salesforce limits, creating formula monsters, and unscalable calculation solutions.
Developer
00:00 - 00:00
From Salesforce to Agentforce: the good, the bad, and the future
The topic can be adapted based on needs (presentation vs workshop) and the state of Agentforce before the PolishDreamin considering its hyperdevelopment process right now.
My current idea is to present the Service Cloud + Knowledge (RAG from Data Cloud) + Experience Cloud or WhatsApp use case to highlight the potential, issues and considerations.
This session explores how data virtualization enables seamless integration of Salesforce Marketing Cloud (SFMC) data into Salesforce Sales Cloud without duplicating large datasets. By leveraging Lightning Web Components (LWCs) and custom API endpoints, SFMC data can be dynamically displayed in Sales Cloud interfaces, such as Lead and Contact pages, ensuring real-time access to up-to-date information. This approach reduces storage costs, eliminates data synchronization complexities, and enhances operational efficiency, offering a scalable solution for organizations seeking to unify their marketing and sales data.
Scheduled actions are a powerful tool in Salesforce automations, but choosing the right approach can be tricky. Learn about architecture trade-offs and considerations for scheduled actions within automations to help design the right solutions for a variety of different use cases.
Discover the power of real-life declarative UI enhancements that bring joy to users and boost their efficiency much to the delight of stakeholders looking for measurable business results.
We will lead you through proven examples for enhancing UX and UI across page layouts, record pages, flows and other key Lighting components. Additionally, we will share tips for Experience Cloud, Commerce Cloud and other products' UI to elevate end-users’ experience. These recommendations are applicable across different industries, and we provide tangible metrics that serve as benchmarks, enabling you to track performance and accurately gauge the business impact of your improvements.
Consultant
00:00 - 00:00
Become owner of your enterprise data - Data Cloud for Admins
The session will highlight the strategic advantages of customer profile unification and its transformative impact on business outcomes. Attendees will have the opportunity to witness a demonstration, showcasing the core concepts and emphasising their significance for enterprise and SMBs success.
AI
00:00 - 00:00
Bot or Not - Seamless Experience with Voice & AgentForce
We want to show how we can supercharge the Amazon Lex Voicebot and AgentForce Chatbot for seamless, AI-powered customer support across channels. The presentation would be in the form of a demo and we will focus on a use case of customer support in a Supermarket chain. The biggest takeaways are: bots are not as rigid anymore and, thanks to that, the companies can reap major benefits through self-service and case deflection. We will see how even the more advanced inquiries, requiring real-time data processing, can be handled smoothly, no matter if the customer reaches out on chat or phone.
To build the voice part of the solution we used Service Cloud Voice backed by Amazon Connect and Amazon Lex Voicebot. The Chatbot side is enabled by Salesforce AgentForce, with a range of Topics, Actions, Flows and Prompts working in the background. The use of a headless API allows to source all necessary data for the bots to respond with concrete information in real-time. Finally, the connecting layer is Salesforce Service Cloud and its Omni-Channel, bringing both channels together and routing all the cases to a single command center.
We will show how a company can kick off a Touchless Customer Support approach, where the voicebot and chatbot can cover a lion share of the incoming cases and resolve them before ever reaching an agent. We will also see how the bots can cooperate with humans - by conducting all the preliminary work and handing over to an agent only after all common questions have been answered, all customer details are collected, and the full context is clear.
As Cynthia Breazeal said: “Robotics is not about making machines to serve us. It’s about creating machines that can be our partners.” That’s exactly the goal here.
AI
00:00 - 00:00
From Chaos to Control: Advanced Salesforce ALM for Large-Scale Projects
In this presentation, titled ""From Chaos to Control: Advanced Salesforce ALM for Large-Scale Projects"", we’ll explore strategies to manage the complexities of Salesforce Application Lifecycle Management (ALM) in high-stakes, large-scale projects. When dealing with expansive teams and complex requirements, it’s common for processes to become chaotic, making effective ALM crucial to ensure organized, reliable, and high-quality development.
We’ll start by reviewing core ALM components, including version control, sandbox management, automated testing, and release management, and discuss how each plays a role in maintaining order as projects grow. Managing complexity in large teams requires thoughtful strategies to coordinate diverse roles, interdependencies, and workflows. We'll look at ways to enhance alignment and communication, ensuring teams remain connected and efficient across phases.
Adapting agile methodologies and DevOps for Salesforce introduces a new layer of scalability, transforming development and deployment cycles into streamlined, repeatable processes that meet the unique needs of big teams. Tools and automation are central to efficient ALM; we’ll explore tools that automate repetitive tasks, track changes seamlessly, and facilitate collaboration across various team roles. Real-world examples will illustrate how these techniques have helped organizations regain control over complex ALM processes, turning chaotic systems into structured, manageable workflows.
Attendees will walk away with actionable insights on implementing ALM practices that reduce risk, improve collaboration, and support rapid, high-quality delivery on Salesforce. By the end of the session, they will be equipped with a solid foundation to transform Salesforce ALM into a controlled, scalable process that meets the demands of today’s complex projects and large teams. This presentation is tailored to guide teams through the transition from disarray to a cohesive ALM approach that brings clarity, efficiency, and consistent results.
Developer
07:45 - 08:45
Registration & Breakfast
08:45 - 09:00
Opening
By Łukasz Bujło President of the coffee & force Foundation, Magdalena Błaszczyk Marketing Lead EMEA Growth Markets CEE SEE MED at Salesforce
09:00 - 09:25
Golden Discussion: Journeys, tips, certifications & much, much more!
By Nina Jachna Senior Solution Engineer at Salesforce, Thomas Theunen Golden Hoodie Recipient, Salesforce MVP, Jonathan Fox Golden Hoodie Recipient, Frédérique Mounier Golden Hoodie Recipient, Salesforce MVP, Louise Lockie Golden Hoodie Recipent, Salesforce MVP Hall of Fame
5 Golden Hoodies on stage can only mean one thing... insightful expert conversation! Understand the idea behind the "Golden Hoodie", and learn about very different journeys that all resulted in successful careers. Together with us, explore the impact of Trailblazer Community groups and gather tips not only useful in the Salesforce world, but also on how to navigate your day at Polish Dreamin'. Are you ready to be inspired?
Certified Technical Architect, many dream about the CTA, some start the #journeyToCTA and a select few finish as Certified Technical Architect.
Johann will show how an Admin from a small Start-Up can become CTA. He will take us on his adventure from Admin to Architect.
This talk is for Admins and Consultant who might want to become CTA one day. After the talk you have inspiration to forge your own #journeyToCTA.
A panel of CTAs will join Johann on stage to share their perspective and answer questions. Ilona Urbanczyk will moderate the session.
Architect
Developer
Where
Traiblazer Arena
09:30 - 10:15
CoE-Powered Enterprise Success with Robust Governance and Release Management Practices
Discover practical ways to handle tricky risks, understand the secret sauce of governance for project success, and find the best way to deliver projects that align with customer needs. The CoE acts as the wise conductor, ensuring a smooth journey in team collaboration, testing, and releases.
Join us for a straightforward exploration, simplifying complexities and showcasing how CoE propels your business for success – managing risks and dependencies, ensuring good governance, and making releases a breeze. It's a short and sweet roadmap to success!
Architect
DevOps
DevOps
Where
Lightning Lab
09:30 - 10:15
Easy and Complete Salesforce CI/CD with Open Source only !
Change sets are dead.
CI/CD on Salesforce, what a frightening thing for some of us !
– Is it for developers only ?
– Do we need to be a git master or to know how to write command lines to use it ?
– Do we need to pay for extra licenses ?
The answer to all these questions is NO, let us show you how , with open-source only 🙂
To efficiently manage your Salesforce projects today, you must choose amongst the available options in the ecosystem:
– Purchase licenses of a DevOps market tool like Salto, Copado, Gearset, Flosum, Autorabit, Blue Canvas, Prodly, or Opsera.
– Use Salesforce DevOps Center
– Define and maintain home-made CI/CD pipelines
This session will describe how, if it fits for your team and project, you can use a fourth choice:
– based on open-source only, without having to purchase licenses or maintain home-made scripts !
– work with clicks only, not command lines !
It will end with a live demo performed by the great (not defined yet) , business consultant with no technical background, to show that anyone can use the tooling 🙂"
Architect
Developer
DevOps
DevOps
Where
Code Galaxy
10:20 - 10:45
Fake Data Creation for every Sandbox or Scratch org
In Salesforce development, whether in sandboxes or scratch orgs, having a reliable source of test data is crucial for rigorous testing and quality assurance. This presentation introduces Snowfakery, a powerful tool designed for generating realistic, scalable, and repeatable fake data in Salesforce environments. Participants will gain a comprehensive understanding of Snowfakery's capabilities, starting with its basic principles and extending to more advanced features. The presentation will walk through the installation and setup process of Snowfakery, providing step-by-step guidance to ensure attendees can easily replicate these steps in their environments. The core of the session will be a deep dive into creating custom fake data models. Attendees will learn how to define data patterns, relationships, and volume, ensuring that the generated data meets specific testing needs. We'll also cover how to integrate Snowfakery with existing Salesforce orgs, allowing for seamless injection of generated data into various testing scenarios.
Architect
DevOps
Where
Code Galaxy
10:20 - 10:45
Data Cloud: Bridging the Gap Between Hype, Customer Expectations, and Product Capabilities
The Data Cloud has emerged as a revolutionary force, promising unparalleled capabilities for organizations across various industries. However, with the promise comes a wave of hype that can sometimes overshadow the practical considerations and challenges in implementation.
In this session, we aim to explore the delicate balance between the excitement generated by the Data Cloud's potential, the expectations set by our customers, and the actual capabilities of the product. We will draw from real-world experiences to shed light on the practical aspects of leveraging the Data Cloud.
Consultant
Where
Lightning Lab
10:20 - 10:45
Preparing Your Org for Einstein AI
By Andrew Cook Technical Instructor at Salesforce Ben
Einstein AI combines public and private AI models with CRM data. But how complete is your data? In this session, we'll go through some best practices for ensuring your data is ready for Einstein AI.
AI
Consultant
Where
Traiblazer Arena
10:50 - 11:35
Design a Permission Set Led Security Model
By Louise Lockie Golden Hoodie Recipent, Salesforce MVP Hall of Fame
As Salesforce moves away from the traditional Profile led approach and adds more functionality to Permission Sets, now is the time to future proof our solutions with a permission set led security model. In this session I will talk about the recent changes, the new features, and the roadmap. We will look at what we will still need profiles for, and importantly, how to design and build an access model which is tailored, scalable, and streamlined, using permission sets and permission set groups.
Architect
Consultant
Where
Traiblazer Arena
10:50 - 11:35
OmniStudio: Configuring Salesforce in NoCode/LowCode manner
Unlock the Power of OmniStudio: Elevate Your Salesforce Development with NoCode/LowCode manner.
Embark on a journey into the vast capabilities of OmniStudio, developed by Vlocity and now fully integrated into Salesforce platform. In this session, I will describe the rich toolset that OmniStudio offers - OmniScript, DataRaptor, FlexCards, and Integration Procedures - and demonstrate how these elements seamlessly intertwine to empower your development skills.
Key Highlights:
* OmniScript Mastery: Unleash the potential of OmniScript to craft intuitive and guided user experiences, speed up the way you design applications.
* DataRaptor and Integration Procedures: Learn how to wield DataRaptor for extracting, transforming, and saving Salesforce data with ease.
* Explore the art of process automation using Integration Procedures to streamline your business workflows.
* FlexCards and LWC Components: Elevate your user interface with FlexCards, and discover the art of creating Lightning Web Components (LWC) using the FlexCard Designer.
Live Demo:
Immerse yourself in a live demonstration that brings OmniStudio to life through real use cases.
Why Attend:
Discover how OmniStudio's NoCode/LowCode approach can redefine your Salesforce development process. Harness the diverse toolset through clicks and drag-and-drop configurations, enabling you to build powerful applications effortlessly.
Data drives decisions. Having reliable, clean data is a goal of most organizations. However, far too often the method for retrieving, presenting and consuming this data is an afterthought for many implementations. This session will help you understand the architectural process required to provide your stakeholders with actionable analytics that can drive the business forward. We will examine data models and sources, reporting tools and processes, resources, access policies and delivery methods. Prepare yourself and your organization for the full analytics lifecycle. We will use a custom commission reporting solution as a live demo.
Architect
Consultant
Where
Lightning Lab
11:40 - 12:05
Boosting Salesforce projects with frameworks and products.
This session proves the old aphorism "less is more" to be absolutely true not only in life, but also in Salesforce ecosystem. In 25 minutes you'll learn how to shorten the time needed to deliver your Salesforce project, reduce the risk of failure, cut down on cost, and eliminate errors in Salesforce development. Learn more about a Salesforce framework that can revolutionize the the way your teams deliver new features.
Where
Lightning Lab
11:40 - 12:05
Salesforce GraphQL: A Deep Dive into Efficiency and Flexibility
In this presentation, I will take the audience on a deep dive into Salesforce GraphQL and its impact on efficiency and flexibility within the Salesforce platform. I will explore how GraphQL revolutionizes data retrieval and manipulation, providing developers with a more efficient and flexible approach, and of course we will see the GraphQL wire adapter.
Architect
Developer
Where
Code Galaxy
12:10 - 13:00
Lunch Time!
13:00 - 13:30
Demo JAM
By Jakub Kątny Salesforce Technical Leader and Academic Lecturer
13:40 - 14:25
Guide to Building Secure Foundations: Mastering SF Security
By Soufiane Benhadda Salesforce Technical and Functional Consultant, Marilo Meta Salesforce MVP | Salesforce Consultant
Join us for an in-depth exploration of Salesforce security. We'll guide you through the entire spectrum of Salesforce security mechanisms, offering practical insights and best practices to empower you in making crucial decisions. It's not just about what exists; it's about how to use it wisely.
Consultant
Where
Lightning Lab
13:40 - 14:25
Designing Automated Tests for Experience Cloud – A Primer
By Daniel Stange Salesforce MVP | Salesforce Architect
Experience Cloud is the point in your CRM strategy where you have a direct touchpoint with your customers, and everything should be styled nicely, in-brand and absolutely flawless.
But how do you make sure that this is safe and guaranteed at all times while you’re delivering features and deploying in fast iterations? And how do you test complex roundtrips such as self-signups with email verification?
The common answer is: Automated front end testing. Cumulus CI and Robot framework provide us with powerful tools, and they can be enhanced relatively easy. Let’s build our first end-to-end test suite to verify we don’t break our customer’s experience and can build and deploy with confidence.
Just recently, Salesforce added Scale Testing to their portfolio, and the presentation will cover how to automate these tests as well.
Build a successful career, community, and company with Salesforce. Supercharge your success with Trailhead and Trailblazer Community innovations, career resources, and best practices. Join this session to learn how to navigate the Salesforce ecosystem, and get the most out of your involvement with practitioners and experts in the community.
Where
Traiblazer Arena
14:30 - 14:55
AI tools in the Next Gen Saleforce implementation projects
In the rapidly evolving landscape of Salesforce implementation, the integration of Artificial Intelligence (AI) tools has become pivotal. This presentation aims to explore the dynamic synergy between AI and Salesforce, focusing on the latest AI tools reshaping project delivery. We'll delve into a comparative overview of various market-leading AI technologies, highlighting their unique contributions to Salesforce implementations.Special attention will be paid to the practical aspects of integrating these AI tools within Salesforce projects, addressing challenges and best practices. This session promises to equip Salesforce professionals with the knowledge to harness AI effectively, ensuring they remain at the forefront of technological innovation in Salesforce ecosystems. "AI's Role in Salesforce: Understanding the importance of AI tools in enhancing Salesforce implementation projects.
Overview of AI Tools: Comparative insights into various leading AI technologies and their applications in Salesforce.
Practical Use Cases: Real-world examples demonstrating the effective use of AI in Salesforce projects.
Staying Technologically Advanced: Equipping Salesforce professionals with knowledge to stay ahead in technological innovation within the Salesforce ecosystem.
Doesn't matter if you just start your adventure with Continuous Integration, or if you want to hear if your perfect process can be any better. These useful tips & tricks will make your pipeline faster, more robust and easier to maintain.
Architect
Developer
DevOps
DevOps
Where
Trailblazer Arena
14:30 - 14:55
Transforming User Experiences with Reactive Components in Screen Flows
"In 2023, a transformative journey unfolded in the realm of reactive components, marked by the introduction of no-code reactive formulas in Summer '23 (Beta), followed by the official release of Reactive Screen Components (GA) in screen flows and Reactive Display Text (Beta) in Winter '24. This presentation beckons an exploration into the intricacies of reactive components within screen flows, unraveling the potential that these developments hold.
The presentation starts by briefly revisiting the concept of reactivity and its significance in creating dynamic user experiences. This introduction also includes a comparison of the previous approach, based on creating multiple screens, and a new feature. Then, it offers a review of available solutions, supplemented by a set of specific use cases. By showcasing the versatility of reactive components, the presentation illustrates how reactivity can be applied in diverse scenarios. The issue of good practices will also be addressed, providing some recommendations for building reactive screens. Despite its transformative potential, no technology is without constraints. Because of that, the final part is devoted to the current limitations and considerations associated with reactive components, followed by a discussion about future developments in reactive components.
Summarizing the key takeaways, the presentation reaffirms how reactive components streamline development efforts and significantly enhance overall usability in Salesforce applications. It positions itself as a valuable resource for anyone keen on staying at the forefront of user interface design and seeking to bring responsiveness, interactivity, and efficiency to their Salesforce applications."
Consultant
Developer
Where
Lightning Lab
15:00 - 15:25
Process Mapping- the bridge between Business Requirements and Architecture
Could we fulfill business requirements through effective and scalable architecture? Have you ever heard about the process-driven approach in architecture? In this session, we will discover the power of process mapping and its influence on architecture design elements like integrations, automation, and adaptability.
Architect
Consultant
Where
Lightning Lab
15:00 - 15:25
Transform Any Data Easily with Apex and DataWeave
By Philippe Ozil Principal Developer Advocate at Salesforce
Join my session and learn about DataWeave, MuleSoft’s programming language for data transformation, now directly available in Apex for free even if you are not a MuleSoft customer. You’ll learn about the syntax and capabilities of the language through some practical demonstrations and code samples.
Architect
Developer
Where
Traiblazer Arena
15:00 - 15:25
Navigating Salesforce's Evolution: Adapting and Upskilling for Future
By Chetan Chugh Salesforce CTA, Salesforce Architects’ Director, CTA & CX Architects Lead
In this session, we'll delve into Salesforce's recent advancements, spotlighting latest innovations like the Industry Clouds, Omnistudio, Data Cloud, and Einstein AI.
The talk emphasizes the importance of professional adaptation and upskilling to leverage these innovations effectively.
Salesforce UX Designer is one of the newest roles introduced by Salesforce, along with the dedicated certification, but it remains a mystery to many. At the same time companies all over the World invest countless dollars in UX. So what is it all about?
Having worked in this role for more than 1,5 years I would like to invite you to join me on a journey through my daily life as a Salesforce UX Designer where you will be able to learn how I transform the experience of Salesforce users from mundane to brilliant.
Together we will explore techniques and methods I use that are applicable beyond UX – useful for Consultants, Business Analysts, and Administrators. You will also get a chance to uncover a new career opportunity in this exciting role by seeing it’s real shape and form.
Architect
Consultant
Where
Lightning Lab
15:30 - 15:55
Beyond If Statements: How to write generic code without IF statements?
"In an era where Artificial Intelligence (AI) is progressively intertwining with our daily lives, the ethical implications of AI systems have become a paramount concern. ""AI Ethics - An Architect's View"" is a presentation that aims to delve into the critical ethical considerations from the perspective of an AI architect.
This presentation will commence by outlining the fundamental principles of AI ethics, including fairness, accountability, transparency, and privacy. Emphasis will be placed on the importance of designing AI systems that not only comply with ethical guidelines but also promote societal well-being."
AI
Architect
Where
Traiblazer Arena
16:00 - 16:25
A blessing or a curse - unlocked packages for enterprise projects
In this presentation I would like the show good and bad practises for salesforce packaging. We will focus on salesforce / devops automation with cli and external tools. I will show how we can automate deployment process and how to proceed with most common errors. I will try to answer if unlocked package is a silver bullet for client's rollout customization.
Architect
Developer
DevOps
DevOps
Where
Code Galaxy
16:00 - 16:25
Boost your Sales productivity with a Teams-Salesforce integration: create teams meeting directly from Salesforce
In our fast-paced work environment, constantly switching between Salesforce and Teams disrupts users workflow and hampers productivity. Imagine being able to schedule and launch Teams meetings directly from Salesforce, eliminating the need to switch.
Seamless Calendar Integration: Embed Teams meeting links directly into Salesforce events, ensuring all relevant information is in one place.
Do you remember that scene from the Indiana Jones movie when he was running away from a giant ball? This is how I frequently feel when working with existing Salesforce environments.
"Big Ball of Mud" is a software architecture term that describes "a system that is a haphazardly structured, sprawling, sloppy, duct-tape-and-baling-wire, spaghetti-code jungle".
This presentation aims to provide some architectural strategies to help you avoid building yet another "Big Ball of Mud".
Architect
Consultant
Where
Lightning Lab
16:30 - 16:55
Keeping customer data (i)NSYNC
By Thomas Theunen Golden Hoodie Recipient, Salesforce MVP
A solid foundation for customer data synchronization is vital! Setting up different products and third-party systems can be daunting: How do we securely store customer data across multiple products within an architecture? What do we need to keep in mind? Should we even be synchronising data? How do we match data models? I will answer these questions considering legislation, privacy and security.
Architect
Where
Traiblazer Arena
16:30 - 16:55
Transitioning from Drama to Empowerment: Evolving Roles in Product Management
Join me for 'Transitioning from Drama to Empowerment: Evolving Roles in Product Management'. This session offers a fresh and impactful approach to product management, using the Drama Triangle model. We'll explore three roles - Victim, Rescuer, and Persecutor - and how they can impact your effectiveness as a Product Owner.
But this isn't just a theoretical discussion. We'll delve into practical strategies for transitioning from these traditional roles to more constructive ones in the Empowerment Triangle - Creator, Coach, and Challenger. This shift can revolutionize your approach to product management, leading to better collaboration, more successful product outcomes, and a more efficient use of resources.
What sets this session apart is its focus on actionable insights. You'll walk away with a clear understanding of how to navigate the dynamics of product management and practical strategies that you can start implementing right away.
If you're looking to enhance your skills, improve your team's performance, and deliver more value to your customers, this session is a must-attend. Join me to discover how understanding these dynamics can transform your approach to product management and drive your success in this field.
Consultant
Where
Lightning Lab
16:30 - 16:55
AI-Powered Salesforce: From Idea to Reality with GPT
"In this presentation, I will explore GPT technology within the Salesforce ecosystem, focusing on the journey from conceptual requirements to fully deployed solutions. This session is inspired by a real-world scenario posed in a Facebook group, where a non-technical individual's query sparked the idea of leveraging AI to streamline the development lifecycle in Salesforce.
The core of the presentation will concentrate on a real example of using GPT to create a Salesforce project. Every step of this project is aimed to be guided by AT - starting with what we need to do, planning how to do it, writing the code, testing it, and finally, making it work. I'll show how AI helped at each of these steps. I'll also talk about the tricky parts and how I solved them, giving valuable tips on using AI in your projects.
Besides this example, I'll talk about how AI can change how we build things in Salesforce. It can make things faster, reduce mistakes, and even give us more excellent, creative ideas. To wrap up, I'll share thoughts on what might happen next with AI and Salesforce and how new tech like GPT could keep changing the game."
AI
Developer
Where
Code Galaxy
17:00 - 17:25
Things you didn't know you can use in your Salesforce
It happens to everyone - you implement Salesforce and you are done, happy to use it for till the end of the days. But with 3 releases a year Salesforce can change quite a lot over the time, some features which has been paid are suddenly for free as well. Do you know what you get for free over the years and just need to start using it?
Explains how transactions are handled by Salesforce Flows (auto-launched and screen flows) and how the governor limits are consumed throughout execution of a flow. Different ways of gaining more limits are outlined along with asynchronous vs synchronous approaches. Finally a LWC component is presented that allows asynchronous execution of an Apex invocable method in a synchronous manner (from the user POV)
Unlock the power of Light DOM in Salesforce Lightning web components. Review the step-by-step implementation and discover the key benefits. Understand the difference between Light DOM in Experience and inside Salesforce. Explore potential use cases for your practice. Dive into the details during the session.
Developer
Where
Code Galaxy
17:45 - 18:30
Salesforce Stars Gala
By Łukasz Bujło President of the coffee & force Foundation, Paulina Pytowska Esteemed board member of the coffee & force Foundation
Join us at the Salesforce Stars Gala, the grand finale of Polish Dreamin'24, dedicated to honoring the achievements within the Polish Salesforce ecosystem. This evening will spotlight the announcement of Demo Jam winners, the Best Speaker of Polish Dreamin'24, the grand prize draw for attendees, and more surprises.
It's a perfect opportunity for networking, celebrating successes, and recognizing the contributions and innovations of our community.