Bartosz Ciołek

Most of the literature on UX for digital products focuses on websites and applications, not BI tools. To make the laws of UX more useful to us, I will go through some of the more interesting ones and show how they can be applied in Tableau. I will explain how they affect the user experience and the psychology that makes them work. I will also point out specific literature/web resources for those who want to learn more. I'll prepare a presentation deck, but you'll be able to visit the dashboard on Tableau Public afterwards. After this talk, you'll know how to apply Hick's Law in your filters, or why missing the Doherty Threshold will cause your users to drop off.